Challenge: With a comprehensive collection of online assets to help their channel partners drive online sales, HP were looking to increase utilisation of the content and help partners increase sales of products online.
With the channel partner rep in mind, we worked with the HP team to categorise the assets depending on the business outcome they would support for the partner.
We designed materials to enable partner reps to confidently pitch how the tools could help their business.
We created an online tool for HP teams to quickly assess each partner’s website, identify which areas they could improve, and how HP’s assets would help them.
The tool not only allows HP teams to quickly and easily access and analyse the results of the 60+ partners across Europe, it also allows them to track the progress of results every quarter for continued improvement.